Creative Agency SEO Tactics That Work

What is SEO?

SEO is an acronym for search engine optimization, which is a set of techniques that are used to improve the ranking of a website in the Search Engine Report Pages (SERPs) like Google.

What is the difference between PPC and SEO?

PPC stands for pay per click. It is a form of online advertising that directs traffic to a website and the publisher is paid by the advertiser for every click that originates from the host website.

Essentially, pay per click does not guarantee good rankings on the search engine report pages as does SEO. SEO therefore generates more conversions and also results to more sales. A PPC depends on other websites performance and will disappear the moment there is no payment for the space the Ad occupies.seo vancouver agency

Although Vancouver based SEO takes time to get up and running, there is much more benefit and a higher return on investment. SEO unlike PPC is not vulnerable from attacks from competitors who might decide to have malicious clicks on the PPC ads just to increase the costs and get you to quit.

What does white hat SEO mean?

White hat SEO is the use of practices that are recommended by search engines like Google, Yahoo and Bing to optimize your sites. Sites that are found using the commonly frowned black hat techniques are banished to the bottom of the SERPs or completely removed from the directory.

How do you come up with competitive keywords?

When coming up with keywords that are competitive, there are several things to be done. First there is the business description, then there is identifying the target market. When this is done with, we then ask you to come up with suggestions of the keyword which we run in a database to identify the number of people searching for that particular keyword and also how many other sites you are up against.

From this information, we then come up with a keyword or phrase that will be tailor made in consideration of your budget and objective. This is the phase where we interact with you the most and work together to come up with the best possible solutions.

What is the difference between SEO and SEM.?

SEO is a part of SEM. SEM is an acronym for Search engine marketing which is creating an online presence by using different methods like PPC, Social media campaigns and other affiliate programs.

What does my monthly SEO report include?

In order to help you keep track of how SEO is benefiting your business, there is need for a periodical report. This can be monthly or quarterly. The report basically shows ranking trends, performance graphs and comparison material. You can also suggest what you want contained in the reports.  A leading firm Juiced SEO was helpful in this post and can be reached at their site

New Advances Released in Creative Brief Templates

Software for Advertising Agencies

Advertising agencies run intensive projects for their different clients. Projects in an advertising agency include dozens of employees. Each member of the staff handles a different aspect of the creative brief developed for a specific client. The agency requires the ability to keep information at the ready as it changes. Creative briefs are adjusted as the client warrants. This happens if the client changes their mind about an advertisement, or depending on changes with the campaign. The agency needs a way to keep everyone working on the same page, and this is the reason for using project management software.

Features of Good Software for Advertising Agencies

  • The software should have a dashboard to allow staff to view each client’s project. This means that all projects in the agency should be on this one dashboard. It allows for an understanding of what everyone in the office is working on. It also helps the heads of the agency to keep up with the progress of the company.  The dashboard shows the start date of the project and the date the project is schedule to end. The dashboard allows everyone to see the status of each project and the notes made by the staff members working on it.  Make sure the creative brief template is accessable.
  • Each project should have a things-to-do list. This list is laid out in a neat list. Staff is able to look at a specific project and realize what needs done. There are times when a project manager is out of the office with unavoidable circumstances. His or her project can be delegated to another project manager with the use of this tool. It helps the agency to keep running, and no project is left standing. A list helps everyone know where the project has reached and what is needed to reach different goals. Projects are handled more efficiently this way.superb creative brief template
  • Good software allows the project managers to set alerts. Alerts are good for letting the manager know how far a project is. Alerts let the employees on the project know if they’re running behind or running ahead of the project.  It is an efficient way to keep everyone working. It is also time-efficient.
  • Expenses and billing are integral part of projects in advertising agencies. Software used in an agency should allow project managers to stick to their budget. The manager is able to know where to adjust to keep the budget balanced, and allows the agency to measure the cost of a project.
  • Obtaining software that allows employees to share documents and information is important.   Projects in advertising agencies require collaboration. Employees should be able to keep each other informed on the progress of their projects.

Why Project Management For Creative

Life may be short, but when you cannot seem to get everything done daily, the days seem endless. Effective time management is what successful people use to control the flow of their days and their life. With the right tools and suggestions, you can be just as successful, and that is what this article offers.

If you’re packing a smartphone, investigate all of its abilities if you want to manage your time wisely. Most modern phones come pre-loaded with calendar and to-do list software which can make it much easier to keep track of your essential tasks. You can also download third-party apps designed especially for time management to boost your productivity even further.

Try using the calendar feature on your cell phone to manage your time. Since most people carry their cell phones with them at all times, you will always have your schedule with you. This will help you improve your life because you will never miss another appointment or important date.

If you want to maximize your time, start your day by taking 30 minutes to plan your entire day. This time you take to plan out your day will save you a lot of time in the long run. By having your day planned out, you will have a schedule to follow and will avoid wasting time with unnecessary tasks.

When time is really of the essence, keep any sort of social media out of your workspace. Social media can be an extreme time suck, literally eating minutes and hours if you aren’t careful. To truly focus, you’ll need privacy away from these sites. It may be tempting to take a look, but remember how efficient you’ll be without it!

If you would like to work better, close the door to your office. This will show that you do not want anyone coming in. Closing the door will gain you instant privacy. People are aware that you need to find your focus, so you can finish things on time.

Believe it or not, one of the best things you can do to manage your time is to take your time. By rushing through important tasks, you may make errors that force you to start over. Taking your time the first time around ensures the job is done the right way.

It is okay to take a break once in awhile. You may feel overwhelmed or stressed by what you are doing. When this occurs, it is important to take a break and have a few minutes to yourself. This makes getting back to and completing the task much easier in the long run.

Make a list of the important tasks that you have to complete for the day. This will help you prioritize your tasks better. As you complete and check off each task, you will feel good about your accomplishment, and it will motivate you to move on to the next task.

Managing a home, family and career can be very demanding. It is essential that you create a realistic plan that will help you organize your time and your energy effectively. If your children are old enough, assign age-appropriate household duties to them, and realize you are helping them learn to manage their time also.

If you are having trouble managing your time and it is leading to stress in your life, you should try to cancel any routine meetings that do not have specific benefits for you. If you need to ask a superior if this acceptable, then ask them. Many hours are wasted sitting in routine meetings that have nothing to do with your abilities. Stop going to them and wasting time.

Choose your outfit for work the night before. When you wake up for work, there is a flurry of activity and you may feel too tired to plan an outfit. Therefore, why not plan what you’ll wear the next day on the night before? After dinner, just plan out your outfit. If you’re really ambitious, you can plan a week’s wardrobe at a time.

As you have read this article, you should have started understanding just how well proper time management can benefit you. Stop rushing through your day with no idea how you will get it all done. Use this advice, and any other you can find, that will help you get your days to a comfortable level of success.