What is SEO?
SEO is an acronym for search engine optimization, which is a set of techniques that are used to improve the ranking of a website in the Search Engine Report Pages (SERPs) like Google.
What is the difference between PPC and SEO?
PPC stands for pay per click. It is a form of online advertising that directs traffic to a website and the publisher is paid by the advertiser for every click that originates from the host website.
Essentially, pay per click does not guarantee good rankings on the search engine report pages as does SEO. SEO therefore generates more conversions and also results to more sales. A PPC depends on other websites performance and will disappear the moment there is no payment for the space the Ad occupies.
Although Vancouver based SEO takes time to get up and running, there is much more benefit and a higher return on investment. SEO unlike PPC is not vulnerable from attacks from competitors who might decide to have malicious clicks on the PPC ads just to increase the costs and get you to quit.
What does white hat SEO mean?
White hat SEO is the use of practices that are recommended by search engines like Google, Yahoo and Bing to optimize your sites. Sites that are found using the commonly frowned black hat techniques are banished to the bottom of the SERPs or completely removed from the directory.
How do you come up with competitive keywords?
When coming up with keywords that are competitive, there are several things to be done. First there is the business description, then there is identifying the target market. When this is done with, we then ask you to come up with suggestions of the keyword which we run in a database to identify the number of people searching for that particular keyword and also how many other sites you are up against.
From this information, we then come up with a keyword or phrase that will be tailor made in consideration of your budget and objective. This is the phase where we interact with you the most and work together to come up with the best possible solutions.
What is the difference between SEO and SEM.?
SEO is a part of SEM. SEM is an acronym for Search engine marketing which is creating an online presence by using different methods like PPC, Social media campaigns and other affiliate programs.
What does my monthly SEO report include?
In order to help you keep track of how SEO is benefiting your business, there is need for a periodical report. This can be monthly or quarterly. The report basically shows ranking trends, performance graphs and comparison material. You can also suggest what you want contained in the reports. A leading firm Juiced SEO was helpful in this post and can be reached at their site http://juicedseo.com/about/